Organic Girl
Content Development
Organic Girl sought to modernize and expand its image library to better align with the brand’s evolving visual identity. Lucy partnered directly with the team to assess content needs and developed a comprehensive, multi-shoot production plan spanning the course of a year.
She led full-scale production — from commissioning recipe developers and coordinating talent to overseeing creative direction, styling, and execution of still photography and motion assets. The result was a refreshed, cohesive content library designed to support web, social, and ongoing brand campaigns.
Recipe Partners
To support expanded content needs, Lucy commissioned recipe developers and food stylists to create original dishes while personally managing prop styling to optimize budget and production efficiency. The resulting recipes became high-performing assets within the brand’s digital library.
BTS photography by Christina Zhang
BTS shots by Nano Leon
In-House Studio Production
Lucy refreshed assigned legacy recipe content for Organic Girl, testing and refining recipes and personally executing food and prop styling within a streamlined solo production model that maintained brand consistency and budget efficiency.
Organic Girl ❤️thank you !!