Keep it fresh!
Organic Girl needed a fresh and fun image library to match their brand. Lucy met with them to learn about their specific needs and then drafted a detailed proposal for 5-8 different shoots she would oversee over the course of a year to deliver all they needed.
Lucy brought everything to the table: relationships with recipe content creators, full shoot production, creative vision, styling, and execution of stills and short gif content.
It was (and is!) a great fit! Lucy loves working directly with brands to make their vision come to life.
Recipe Partner | Roscoe Betsill
OG needed new recipes developed, conceptualized and shot. To achieve this, Lucy recruited a few talented partners to develop recipes and food style. To stay within budget, Lucy took on prop styling herself. Roscoe Betsill’s recipes were all instant hits!
BTS photography by Christina Zhang
Recipe Partner | Pearl Jones
OG wanted a range of new voices for their recipes so Lucy also recruited Pearl Jones as a collaborator. Pearl’s talent with fresh ingredients and simple recipes was a natural fit for the brand. Lucy again took on props and production as well as photography.
BTS shots by Nano Leon
Lucy | Home Studio
In addition to new recipes, OG had current recipe content that needed revision and new visuals. Their budget for this category was smaller so Lucy took that on solo. She tested and revised the recipes where needed, and did her own food & prop styling at her home studio. Lucy’s flexible approach kept the photography style consistent and project budget manageable.
Organic Girl ❤️thank you !!