An entire image library, executed in 3 days.
Agencies Assemble and Hawke Media came to Lucy when their client, Schweid & Sons, had a line of new product about to launch — Steak! Lucy was hired as Creative Director, Producer, and Photographer…as well as head Problem Solver. She drafted a plan to generate a complete new image library that would cover lifestyle, studio, motion, and ecomm. Months of work and planning went into three expertly crafted shoot days.
Lifestyle on Location
Lucy scouted the perfect outdoor & indoor kitchen locations and hired a top notch crew of stylists and DP to efficiently shoot stills and video on an action packed day.
It was 95º in the shade but we had fun!
Mini video, Grill Time
Mini video, Steak Cooking Perfection
Mini video, Plating
Social media fun!
For the next shoot day, Lucy’s team moved to the studio. Lucy conceptualized and executed playful gifs that would highlight the product and capture viewers attention.
Ecommerce
To make sure she was delivering an asset library that really covered everything, Lucy also dug into shooting the entire steak line individually in her home studio. Consistent visuals are so key!
Schweid & Sons, ❤️ thank you!!