Stoli Group: One company, multiple brands
Lucy needed to bring flexibility and vision to the table to meet the diverse needs of Stoli Group. Their first shoot together was for Stolichnaya vodka. The content needed to be bold and colorful, with an element of fun. Lucy and her team delivered with stills and short motion.
Next Lucy shifted to create more content with completely different looks and feels for Bayou Rum, Cenote, and Kentucky Owl—other brands under the Stoli Group umbrella.
Pride week!
Stoli wanted to celebrate Pride with style. Lucy worked with them to conceptualize and realize a rainbow of fun.
Elit sophistication
Time to pivot! Elit Vodka needed a completely different feel. Lucy and her crew added sophistication and a bit of mood to these shots with very different lighting and styling.
Masculine Style
Stoli Group wanted Bayou Rum and Kentucky Owl to have a high end, masculine appeal as well as warmth. Again, Lucy shifted her lighting approach and prop choices. She collaborated with the same prop and food stylists for the range of Stoli Group projects and loved the shifting narratives they created.
Range
Lucy loved her collaboration with Stoli Group as it required stretching in a wide creative range. She made sure to get them what they needed for each of their brands, from bottle shots on white, to fun gifs, to high end table top drinks.
Cheers!
Stoli Group, ❤️ thank you!!